Browsing the archives for the Distinctiveness tag

The Distinctiveness Trap

I hear it all the time from institutional leaders: “We need to identify what makes us distinctive.” “Our strategic plan/viewbook/brochure/website/direct mail letter/(you name it) ¬†should highlight the distinctive aspects of our programs.” “Our institution has to show how it is different from every other institution out there.” It seems that most institutional and advancement leaders […]

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