Our friends in the airline and hotel industries have been doing something for years that makes a good amount of sense to me. They reward those customers who choose them regularly. Frequent-flier programs and frequent-stay programs are so successful that now customers can earn free airline tickets by using their affinity credit cards at […]
Browsing the archives for the Consecutive Year Giving Societies tag
29 Apr 10
28 Sep 09
Most non-profits have established their development programs to focus on donor capacity. For instance, most organizations have giving societies based on gift amount. Give a $1,000 last year and you are a member of the “Chairman’s Circle.” Few non-profits, though, put a focus on donor loyalty – or recognizing those donors who give consistently regardless […]
