Browsing the archives for the Commodities tag

Avoiding Advancement Commodification

The primary goal of advancement programs should be to create conditions which encourage donor generosity.  Generosity producing conditions – be they through direct mail letters, phonathon calls, special events, or face-to-face visits – lead to donor experiences.  If these experiences are inspiring, energizing and/or encouraging for our donors, generosity is more likely to follow. So, how […]

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