Browsing the archives for the #Advancement tag

You Are Not A Fundraiser

How do you respond when someone asks about your profession – what you do for a living?  While it can be tempting to offer a knee-jerk and readily-understood response such as, “I’m a fundraiser,” please don’t. Ever again. For the sake of our authentically-transforming work, just don’t. Fundraising is the transactional, point-in-time act of donating.  […]

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Every Donor Is An Exception

Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.”  By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group.  Each of these identified […]

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