Browsing the archives for the Fundraising category
During campaign years institutions raise more money. The research is clear on this. A campaign focuses an institution and its donors on strategic priorities and gift income goals. During a successful campaign, the case for support is concisely articulated and the institution places an extraordinary level of energy on the discovery, cultivation, solicitation, and stewardship [...]
Spend time on Facebook each day? Want to help your favorite charity? You can now do both – simultaneously. GamesThatGive (now owned by Facebook software company Vitrue), allows gamers the opportunity to support their favorite charities simply by playing online games. The longer you play, the more money is donated by GamesThatGive. For those who [...]
Advancement work regularly requires our best creativity. Whether we are devising cultivation strategies for key major donor prospects, writing direct response solicitations, or designing case statements and campaign videos, each of us has to engage the most creative elements of ourselves consistently. The problem, though, is that we tend to think of creativity incorrectly. We [...]
Gad Saad, in The Consuming Instinct, has penned an interesting and deep read around the notion of biologically-driven choices. He discusses how our biology drives our consumption behaviors in ways far more important than culture or socialization alone can account. I thought about our work as advancement professionals when Gad covered the “variety effect” and [...]
Time to make the call on the prospective donors. You know which call it is – it’s the ask. This is big. In fact, it’s the biggest ask you’ve ever made of a prospect. You’ve set up the meeting and a member of your Board will be with you. You’ve created a call script. You’ve [...]
Have you stumbled upon Klout.com yet? It’s a quantitative value analysis of your online influence. Every facebook “like,” every tweet, every published blog, every status update, and photo comment adds to your value as an online influencer. A higher score means you have more influence with others in the virtual realm. Recently, I read an [...]
In our world today, there are many who chase after acknowledgment without a proficiency in any art form. Their goal is not to develop a craft, aptitude, or skill. They simply want to be famous. And, because a proficiency in an art is absent, others wonder aloud as to how these folk achieve any level [...]
So our good friends at The National Marriage Project at the University of Virginia have released the findings from their latest national survey of marital happiness. They surveyed 1,400 married couples and found that the level of generosity – or the amount of give and take that goes on in the relationship – is a [...]
There is a story of an art collector who had amassed a sizeable and valuable collection of art masterpieces – paintings, sculptures, and other art pieces. He had grown up without the privilege of formal education beyond high school and had worked to establish and build a successful business. By the time he was 55 [...]
