Browsing the archives for the Fundraising category

They Aren’t

They aren’t. . . your donors.  You are one of their charitable recipients. your Board members.  You are one of their volunteer priorities. your staff.  You are one of the key factors in their workplace satisfaction. your Twitter followers.  You are one of their social media interests. your prospects.  They may not even be aware […]

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You Have 2 Missions – And You Should Choose to Accept Both

I sometimes wonder how many nonprofit leaders realize they are serving two distinct but related missions? First, of course, is the mission of service particular to your institution or organization.  You may have an education mission, a healthcare mission, a nutrition mission, a faith-filled mission, a mission to assist the homeless, etc.  Most nonprofit leaders […]

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You Are Not A Fundraiser

How do you respond when someone asks about your profession – what you do for a living?  While it can be tempting to offer a knee-jerk and readily-understood response such as, “I’m a fundraiser,” please don’t. Ever again. For the sake of our authentically-transforming work, just don’t. Fundraising is the transactional, point-in-time act of donating.  […]

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Every Donor Is An Exception

Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.”  By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group.  Each of these identified […]

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The Law of Supply and Demand – For Development Programs

We all recognize the “law of supply and demand,” as a basic economic construct in free markets which states that ultimately, the price of a good or service will be determined by the supply of and customer demand for that good or service.  But I believe there is a development program version of “the law […]

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Best Practices or Best Thinking?

As an advancement professional, you see the hackneyed phrase, “best practices” a ton.  Professional development opportunities tout the teaching of “best practices” for this advancement function or that one.  Members of your team may spend time benchmarking other shops to identify, “best practices.”  Perhaps even you have sought or are seeking the silver-bulleted “best practices” […]

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The Believability Factor in Campaigns

What makes a campaign successful? “It depends,” is a well-established, go-to answer for consultants, but that doesn’t mean it is an altogether unhelpful response.  From leadership, to donor engagement, to giving history at the institution, successful campaigns do, in fact, “depend,” on numerous important variables. One variable, though not often discussed, is exceptionally predictive of […]

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Causes vs. Symptoms

I’ve been running now for about 10 years (actually, I jog, but that sounds 1980ish).  Over those years, I’ve only experienced two injuries that were painful enough to sideline me this activity that I’ve grown to love.  One of those injuries occurred about 8 years ago.  It was a sharp pain on the outer side […]

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3 Ways Social Technologies Are Failing Development Efforts

I’ll start this post by professing that I am neither a technological luddite nor hypocrite.  I value and gladly utilize technology – in all its forms.  Heck, I’m communicating with you via a distributed, social technology that makes our large world wonderfully and magically small.  Technologies, especially social technologies, such as social media, wikis, blogs, […]

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The Gift and The Giver

It’s easy to focus on “the gift.”  What is the amount we are seeking?  For what purpose?  Over what period of time?  We talk about the gift in strategy sessions, when we ask for it, and when we receive it – especially when we receive one of significance!  We write proposals that answer the questions […]

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