Browsing the archives for the Fundraising category

The Real Change That’s Coming Post-COVID-19

We should all be imagining how advancement work will be rearranged, adjusted, and altered post-COVID-19. It’s easy to think of remote-work or work-from-home norms as becoming commonplace policy, especially for gift officers.  The integration of video conferencing and digital technologies with in-person, human-to-human donor engagement is another aspect of our work which, most likely, will […]

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Giving Is Greater Than The Gift

The first 5 months of 2020 have been distressing.  An understatement, I am aware. Just as the world was beginning to understand how to “re-open” safely from the COVID-19 virus and its vicious health and financial calamities, we were faced over the last week with an even tougher test – one squarely confronting the perceptions […]

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Mission Or Method

If your goal is to increase the amount of gift income you receive, you can: Ask new prospective donors to give for the first time; Ask past donors to give again; Ask current donors to give more. Those, really, are the only methods (or some combination of these 3) to increase gift income.  Developing plans […]

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Believers vs. Everybody

Believers in your institution’s mission give consistently.  Everybody won’t do that. Believers in your institution’s vision for the future invest charitably.  Everybody won’t do that. Believers in the leadership and values practiced at your institution remember you through their estates.  Everybody won’t do that. As advancement professionals, our job is not to invite everybody to […]

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The Day-Trading Boss

If you haven’t yet worked for him or her, you probably will at some point. He’s the VP who focuses more on metrics than on the relationships and processes the metrics are there to measure. She’s the President who wants to know why gift officers aren’t asking for major gifts during a first meeting. Day-traders […]

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3 Ways to Market Giving

“Marketing,” to an advancement professional almost always refers to the marketing of their institution’s programs and services.  You market what you do.  Or more importantly, the impact of what you do.  You market your mission as a way to communicate the rightness and goodness of people giving in support of your institution’s efforts and outcomes.  […]

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This Next Year. . . And Beyond

Today marks the first work day of 2020.  And, while there is some measure of confusion, today also marks the first work day of the new decade – the decade of the ’20s.  Every New Year holiday brings with it the time and opportunity to reflect on the past and plan for the future.  A […]

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The Most Important “Impact” of Giving Is Not What You Think

With the dawn of another U.S. Thanksgiving holiday just days away, we will soon welcome the commencement of the official “season of giving.”  The month of December will experience millions of donors acting with great generosity and each year at this time I am reminded of the concept of philanthropic impacts. Specifically, and, it seems, […]

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The Nuanced (But Key) Lesson Behind Robert F. Smith’s Gift

Amid all of the publicity regarding Robert F. Smith’s announcement to repay the student loan balances for each of the Morehouse College graduates a Sunday ago, there is a key lesson to ferret out, if advancement and nonprofit leaders are willing to look (and listen) closely. Yes, the gift is wonderful and should be applauded.  […]

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It’s All About The Donor, You, and . . . Who?

Just recently I was consulting with a university president when, in a moment of personal and professional transparency, he shared his lamentation that he had “gotten too close” to one of the institution’s most generous donors.   I asked him what he meant by that and here was his all-too-familiar story. “I’m not quite sure how […]

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