Here’s the reality: every day marketers fill mailboxes with more direct mail packages, call more homes with pitches, place more advertisements on radio and tv (remember when cable tv meant that there was no advertising?), and fill more magazine pages with ads. And consumers are overwhelmed and not paying much attention anymore. According to David [...]
Browsing the archives for the Branding category
28 Jul 10
2 Dec 09
Brand identity, or how you would like others to view your brand, is a key component of creating a successful enterprise. For those of us in the educational, healthcare, and non-profit sectors, we should regularly be asking ourselves, “How do we want constituents to describe our organization?” However, when we ask such a broad question, [...]
18 Nov 09
Most organizations claim to have either distinctions or distinctiveness (or both). Most have neither. A distinction is some aspect of the organization – typically a program or service – which has received special recognition. The recognition usually highlights quality and is proffered by an unbiased third party. Winning a national award for excellence for your [...]
