Browsing the blog archives for October, 2020

The Most Useless Fundraising Metric. . .Usually

In any given year, most advancement shops that work smart and with effort will focus on increasing either gift income or donor numbers. Those two metrics – gift income and donor numbers – are, easily, the most important when assessing the success of any given fundraising year. Occasionally, though, I’ll hear an advancement leader proudly […]

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The 3 Most Important Variables To Successfully Inviting Gifts – And How You May Be Thinking About Them Wrong

The Messenger The Message The Medium Those are the 3 most important variables when inviting a gift.  In that order. It doesn’t matter if it’s a modest annual gift, a major gift, or a planned gift.  That’s the order of importance. Who does the asking is, without fail, more important than the message.  And the […]

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You Will Raise More Major Gifts If You Do This 1 Thing Consistently

If you want to raise more major gifts – especially during our disrupted world of 2020 – the path is simple: Invite more prospective donors to make them. That’s it. Sure, you can fret all you’d like over the impacts of the pandemic. You can spend your time commiserating with colleagues about the disruptions caused […]

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Actually Doing The Work

A class I had in graduate school still resonates with me.  It was a research methodology class and we had just completed reading a series of research articles about educational leadership that, seemingly, didn’t provide many fresh or new insights on the topic. In class one evening, a classmate of mine spoke up to our […]

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The 3 Questions Major Gift Officers Confuse

“What amount could this donor give if she was enthusiastic about this request and our institution was her number 1 charitable giving priority?” “What amount am I going to invite her to give?” “What amount do I think she will give?” Far too often, major gift officers either do not know or are vague in […]

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