Browsing the blog archives for January, 2020

Believers vs. Everybody

Believers in your institution’s mission give consistently.  Everybody won’t do that. Believers in your institution’s vision for the future invest charitably.  Everybody won’t do that. Believers in the leadership and values practiced at your institution remember you through their estates.  Everybody won’t do that. As advancement professionals, our job is not to invite everybody to […]

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The Day-Trading Boss

If you haven’t yet worked for him or her, you probably will at some point. He’s the VP who focuses more on metrics than on the relationships and processes the metrics are there to measure. She’s the President who wants to know why gift officers aren’t asking for major gifts during a first meeting. Day-traders […]

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What Am I Doing?

The world is filled with leaders in every industry (including advancement/development) who rarely ask themselves this important question. Posers, caring more about the perception of leadership than the practice of it, almost never ask this question.  Even still, some are able to ascend to high-level, leadership posts (again, yes, even in advancement/development). It doesn’t matter […]

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3 Ways to Market Giving

“Marketing,” to an advancement professional almost always refers to the marketing of their institution’s programs and services.  You market what you do.  Or more importantly, the impact of what you do.  You market your mission as a way to communicate the rightness and goodness of people giving in support of your institution’s efforts and outcomes.  […]

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This Next Year. . . And Beyond

Today marks the first work day of 2020.  And, while there is some measure of confusion, today also marks the first work day of the new decade – the decade of the ’20s.  Every New Year holiday brings with it the time and opportunity to reflect on the past and plan for the future.  A […]

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