How Do You Expect Me To Give. . .?

. . . when I still have student loans to pay?

. . . when I don’t make much money?

. . . when we haven’t received a raise in 3 years?

You may think your most important job as an advancement professional in this situation is to address these questions directly and convince the prospective donor that they should give.

But it isn’t.

Your most important job is to help them better understand and embrace the truth that giving doesn’t take something from them, it gives something to them.  Once they fully live into that truth, the only significant question which will arise about their giving is, “how much?”

In advancement and development, the broader goal of everything we do should point toward spreading the universal human truth of the value and power of thanksgiving.


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