Browsing the blog archives for March, 2013

Are We Really Interested In Building Relationships?

Last week our family enjoyed celebrating my wife’s birthday.  She received gifts, cards, Facebook greetings, and good food over the course of a few days of celebration.  She even received a handful of text and email messages.  In today’s world it is simple enough for a friend or colleague to drop a quick text or […]

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Further Evidence on the Critical Role of Donor Engagement

In today’s development field the phrase, “donor engagement,” get tossed around like a football owned by Peyton Manning.  Everyone uses it.  But not many people pause long enough to provide any definitional specificity to the phrase.  What do we really mean when we say we need to “engage” donors?  And why is it really important […]

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Asking Too Early or Asking Too Late

Both are bad.  But asking too early is worse.  You risk injuring the relationship by signaling that you value the donor’s money more than the donor.  And sometimes that is never repaired fully. When you ask too late you risk getting a smaller gift (you didn’t strike while the iron was hot).  And you risk […]

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The Social Media Question for Development Professionals

The most often-asked question about social media is, “How can we raise more money using Facebook/Twitter/Foursquare/YouTube/etc?”  But this question has it a bit backwards. The more helpful question for us to ask is, “How can we use Facebook/Twitter/Foursquare/YouTube/etc., to raise more money?” When we turn the question around, our focus becomes using social media not […]

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Where Is Your Strategic Focus?

Recently, I was in attendance at a higher education institution’s Board meeting and watched as an administrative leader at the institution rose to address the  members of the Board.  As she began her presentation on the progress to date on the institution’s Strategic Plan, she projected a huge S-W-O-T Quadrant onto a screen behind her […]

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