3 Opportunities to Get Better At Our Work

Recognizing a need to do professional development better for advancement folk, my colleagues at Gonser Gerber recently launched a new division – the Gonser Gerber Institute.  The mission of the Institute is “to make advancement professionals and teams more effective by delivering dynamic and innovative educational content.”

The idea for the Institute came about because we were convinced that the traditional conferences and webcasts designed for advancement professionals simply were not delivering what was needed.  Our belief was that an educational experience should not only provide you with 1 or 2 “good ideas,” but should also create opportunities for you to work on issues that are particular to your institution and your goals.  Thus, the Institute’s Workshops and Webinars – where you learn what you really need to know – were born.

Throughout 2012, we are offering a number of on-site Workshops and Webinars which are being designed to inform as well as engage.  Our aim is to provide you with professional development experiences that substantively help you grow as a professional.  Next week, on Wednesday, February 15 at 11:00am Central we are offering our first Webinar entitled, “Planning Your Higher Education Campaign:  The Four Critical Ingredients.”  Along with Gonser Gerber partner, Sal Polizzotto, I will be presenting during this Webinar.  If you are planning a campaign, thinking about a campaign, or just starting a campaign, I recommend you and your team check out this cost effective professional development opportunity.  You can click here to register and learn more.

Later in the month, on Wednesday, February 22 at 11:00am Central, two of my colleagues, Cal Stoney and Chad Jolly, will conduct an innovative webinar entitled, “Myths and the Case for Support for Your Higher Education Advancement Program.” Whether you are in a campaign or not, this webinar will help you craft a case for support that is inspiring, compelling, and uniquely yours.  Registration is easy and quick.

Another upcoming Gonser Gerber professional development opportunity is our March 8-9 Workshop in Lombard, IL.  This workshop, “Campaigns 2.0: Success Strategies for a New Economy,” will stretch your thinking about how effective campaigns should be run in 2012.  Whether it is the increasing role of technology or adapting to the soft economic conditions, we know that successful campaigns today look different than they did even a few years ago.  This two-day workshop will help you craft the creative approaches that will enable your institution to enjoy campaign success.  There are still seats available for this workshop – you can learn more and register here.

Please let me know if you have questions about any of these professional development opportunities or the Gonser Gerber Institute.  I hope to see you at one or all of the above programs!

And, as always, I look forward to learning with you how we can all do our work better tomorrow than we are doing it today!

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