Top 5 Thoughts Donors Won’t Share With You

Sometimes it seems donors tell us more than we want to know.  But here are some important thoughts donors may not share with you.

#1 – You set up a visit as if you only want to see me.  You are making a mistake by not involving my spouse.

#2 – My name is not “Friend.”  Personalize a letter or email using my name.

#3 – Sending me an invitation to an event two weeks away makes you appear unorganized.  Give me at least 4-6 weeks’ notice.

#4 – When you continue to send me direct response appeals after I have made my annual gift, you appear greedy and/or unorganized.

#5 – I’ll give a gift to your institution because I believe in the goodness of your institution.  But, I’ll invest in your institution because I believe in you.


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