Browsing the blog archives for January, 2011

The Distinctiveness Trap

I hear it all the time from institutional leaders: “We need to identify what makes us distinctive.” “Our strategic plan/viewbook/brochure/website/direct mail letter/(you name it)  should highlight the distinctive aspects of our programs.” “Our institution has to show how it is different from every other institution out there.” It seems that most institutional and advancement leaders […]

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Fundraising Principles For The New Universe: The Practice of Immersion

So far I’ve identified four principles which I believe are keys to fundraising success as a result of the 2008 recession.  The principles (Income Stream Diversity, Database Depth, Bench Depth, and Big Value Communication) highlight new thinking based on the economic realities in which institutions (and their donors) now find themselves. The final principle is […]

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Fundraising Principles For The New Universe: Big Value Communication

Since the Great Recession, fundraising has changed fundamentally – especially major gift fundraising.  In recent posts, I’ve identified three principles (Income Stream Diversity, Database Depth, and Bench Depth) that are keys to institutional success in today’s fundraising environment. The fourth principle for successful fundraising in The New Universe is Big Value Communication. Big Value Communication […]

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Fundraising Principles For The New Universe: Bench Depth

The nature of fundraising has changed.  Thus far, I have proposed two principles (Income Stream Diversity and Database Depth), which, if implemented regularly and effectively, will provide your institution with an approach that leads to transformational outcomes. The third principle for fundraising in The New Universe is Bench Depth. Bench Depth refers to the capacity […]

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Fundraising Principles For The New Universe: Database Depth

Institutions today are faced with a series of issues that fundamentally have changed our fundraising environment – it is a New Universe.  In my last article, I suggested that development offices need to diversify their institution’s income streams. Today, I am offering the second principle that I believe is important if institutions are to thrive […]

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Fundraising Principles For The New Universe: Income Stream Diversity

Our universe has changed – dramatically.  And, the old universe ain’t coming back anytime soon. So, I have posited a set of principles which, when implemented, will provide our institutions with opportunities for success in this new environment.  Principle number 1 is:  Income Stream Diversity. Income stream diversity refers to expanding the sources of income […]

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