Are Millennials All That Different?

Our friends at Achieve and Johnson Grossnickle Associates recently published research on the giving inclinations of Millennials.  They surveyed 2,200 of the facebooking and twittering-set between the ages of 20 and 40 (75% were “Millennials”) and asked how they would like to engage with and be solicited by non-profits.

So, here are 3 key findings from the study:

  • With whom do they wish to interact? 60% would like access to board and executive leadership of the organization.
  • What do they wish to know? 86% want updates on programs and services that the organization provides.
  • How do they wish to be solicited? It wasn’t even close – a full 66% reported being likely or highly likely to respond to a face-to-face solicitation.  The second most preferred method?  Email at only 37%.

According to this study, the next generation of givers wants to hear from and interact with the organization’s leaders.  These donors want communications regarding the work of the organization and they want to be solicited face-to-face.

Ahh yes.  The more technology promises to change things, the more human nature keeps them the same. . .


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