I see the following all the time: Leaders have two clear pictures in their minds. The first picture depicts the position of the organization/division/ department/etc. as it currently stands. Most leaders know how well they are doing compared to annual goals and budget. This is the day-t0-day, ‘on the ground’ picture which shows today’s reality….
Month: December 2009
Creating Your Philanthropic Brand Identity
Brand identity, or how you would like others to view your brand, is a key component of creating a successful enterprise. For those of us in the educational, healthcare, and non-profit sectors, we should regularly be asking ourselves, “How do we want constituents to describe our organization?” However, when we ask such a broad question,…